Sensitive to communities - owners Debbie Peake and Steve Smith believe the future of our wildlife and safari industry is dependant on attitudes of local communities – if there is no direct benefit accruing to local people from wildlife, there is no reason for them to tolerate or maintain it. Community based natural resource management is all important – and is a key component of our development – staff are recruited from neighbouring villages and areas taking into account their traditional knowledge of the area; building materials were obtained as far as possible from local sources recognising sustainable and traditional usages, and community based programmes are being created to reduce poverty and increase environmental awareness.